Ep 22 | Five Tips for the New CMO with Michelle Huff
Update: 2017-04-20
Description
In this episode of the Rethink Podcast, Michelle Huff, Act-On’s chief marketing officer, shares her five tips for the new CMO.
Michelle joined Act-On in the fall of 2016. Prior to Act-On, Michelle was GM of Salesforce’s Data.com division after having also served as the VP of Marketing for the group. Prior to that, she was a senior director at Oracle and a senior product marketing manager at Stellent.
Michelle is new to the CMO role, and recently published an article in CMO.com about the five things a first time CMO needs to know. In an interview with Paige Musto, Act-On’s senior director of corporate marketing, Michelle reviews those tips in this podcast.
Enjoy the conversation, and we hope you can get one or two takeaways that you can bring to your business.
1. Don’t walk in and assume you know everything
2. Make it a top priority to build relationships with the marketing team, your sales team, and other senior executives
3. Get a sense of marketing’s role and reputation in the organization
4. Look for quick wins
5. Don’t let the job consume you
Michelle joined Act-On in the fall of 2016. Prior to Act-On, Michelle was GM of Salesforce’s Data.com division after having also served as the VP of Marketing for the group. Prior to that, she was a senior director at Oracle and a senior product marketing manager at Stellent.
Michelle is new to the CMO role, and recently published an article in CMO.com about the five things a first time CMO needs to know. In an interview with Paige Musto, Act-On’s senior director of corporate marketing, Michelle reviews those tips in this podcast.
Enjoy the conversation, and we hope you can get one or two takeaways that you can bring to your business.
1. Don’t walk in and assume you know everything
2. Make it a top priority to build relationships with the marketing team, your sales team, and other senior executives
3. Get a sense of marketing’s role and reputation in the organization
4. Look for quick wins
5. Don’t let the job consume you
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