Ep 24: Scaling a Digital Lifestyle Brand with Fatherly’s CEO Michael Rothman
This week’s episode of Social Media Week's Leads2Scale podcast features Mike Rothman, Co-Founder & CEO of Fatherly, a digital lifestyle brand that provides news, expert advice, product recommendations and other resources for parents.
During the conversation, Mike discussed the beginning of his professional journey and experience as one of the founding employees of Thrillist, how his 10 years helping to scale the Thrillist digital media business provided him with the insights he needed to launch Fatherly, and how they are evolving their business into IRL activations and ecommerce.
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This episode is brought to you by Social Media Week New York 2019! (Code: Leads2Scale)
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