Ep 25: How Video Can Drive eCommerce Conversions with Rachel Tipograph, Founder & CEO of MikMak
During the conversation, Rachel discussed her time at GAP and some of the strategic initiatives she led during her time, the journey between leaving GAP and starting MikMak, How brands are leveraging the platform, her thoughts on Facebook’s recent announcements and what Instagram’s new checkout feature means for eCommerce companies.
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