Ep 31: How to Overcome Challenges in the Highly Regulated Cannabis Industry with Sheena Shiravi (Director of Consumer Communications, Eaze)
In 2018, first-time cannabis consumers grew by 140% thanks to adult use legalization.
As new buyers continue to enter the scene, Eaze has kept a watchful eye on consumer purchasing and wellness behaviors as part of its mission to enhance education, provide safe access, and drive smart policy decisions.
During this Social Media Week Los Angeles fireside conversation with Director of Consumer Communications, Sheena Shiravi, she discussed some of the biggest challenges of marketing in a highly regulated industry, how Eaze is leveraging social and the challenges they have to face as compared to traditional brands, the biggest misconception people have about cannabis consumers, and much more.
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This episode is brought to you by Social Media Week London 2019! (Use code: Leads2Scale to save 15% on your pass!)
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