Ep 31- Founder Archetypes - The Brand Worshipper
Grab onto your handrails, folks. You may hear the thunderous retort of the entire global branding industry in the middle of this one. Branding is one of the most over-rated arts in the early years on the Ramp. Without a data-refined strategy in place, you just can't finalize your brand's symbolic system. Yes, you can try to research it in advance and over-determine everything like a Big Company. But since that rarely works out well for them either, I advise patience. Don't launch a product line hoping initial branding will carry you. Professional branding is expected by consumers. It's not impressive or distinctive any more in premium CPG.
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