Ep 314 - What's vital for an authentic personal brand
Description
What matters the most in showing up online, and what your audience really cares about and follows you for, might not be as complicated as you think.
This week's topics:
1. A defined client avatar changes everything 9:41
2. Your signature offer = Better than the rest 21:46
3. Professional vs. authentic - What sells? 28:54
4. Your personality outlasts everything else 37:44
Breakout PT program: Access
Become a Standout PT: Access
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