Ep #35 - Leverage Sales Enablement To Expand Internationally
Description
What if you could reduce your Time to first deal by 50% in all your markets?
Imagine being able to have all your new Sales hires get their first deal x2 faster, in every market?
Well that is what Niamh Murray Lalanne, VP Global Sales Ena blement at Mirakl managed to do with her team.
The power of Sales enablement is often underestimated in organizations.
This business unit is often created at a later stage of a startup's growth.
And it is often created… too late.
Yet, especially to help you go to the next stage of international expansion, Sales enablement is key.
How are you making sure new insights & contents are not only rolled out in all markets but also digested and adopted by all Sales teams?
How do you successfully onboard new comers to make them operational as fast as possible?
In the last episode of International Corner, we discussed how you can leverage Sales enablement to grow internationally.
A snapshot of what we discussed:
- When to start creating a sales enablement organization as you expand internationally
- The Mirakl enablement team organization and how they work with Sales folks and Sales leaders of different markets
- Proving ROI of such an organization to your board
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