Ep 38 - The Assistant Will See You Now: AI's Role in Smarter Member Engagement

Update: 2025-05-09

Description

In this episode, we chat with Rob Barnes and Johanna Byrne from Betty.ai, a company that’s built an AI platform tailored specifically for associations. They explore how associations can strategically harness AI to boost efficiency, strengthen member engagement, and unlock the full value of their institutional knowledge. From advocacy wins to smarter certification support, Rob and Johanna share real-world examples of how Betty.ai is making an impact. We also dive into common roadblocks to AI adoption—and why waiting to act could leave associations behind.

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In Channel

Ep. 42 - Wired for Success: Making AI Work for Associations

2025-09-1831:27

Ep. 41 - Changing Our Tune: Amplifying Chapter Success through National Support

2025-08-0829:11

Ep. 40 - The Cluck Stops Here: Designing Intentional Member Experiences

2025-07-1129:20

Ep 39 - Branding with Heart: Guiding Associations with Vision and Values

2025-05-2842:54

Ep 38 - The Assistant Will See You Now: AI's Role in Smarter Member Engagement

2025-05-0941:03

Ep 37 - Knives Out: Cutting Through Tax Reform in the Association Space

2025-04-1139:16

Ep 36 - March Madness: Full-Court Leadership in the Association Space

2025-03-1434:41

Ep 35 - A Membership Love Story: Valuing Human-to-Human Connections

2025-02-1445:26

Ep 34 - Don't 'Waste' New Opportunities: Rethinking NDR Strategies

2025-01-1735:15

Ep 33 - Unwrapping Non-Dues Revenue Success

2024-12-1325:12

Ep 32 - 'Big Foot'prints: How Associations Are Becoming More Sustainable

2024-10-1135:30

Ep 31 - Balance of Power: The Magic of Multi-Channel Communication

2024-09-1330:57

Ep 30 - A Front Row Seat to Networking

2024-08-0822:39

Ep 29 - Slam Dunk: Adaptability in the Association Space

2024-07-1224:37

Ep 28 - Association Mixtape: Journeys, Challenges and the Future

2024-06-1431:48

Ep. 27 - Mission Critical: Volunteerism and Representation in Associations

2024-05-1028:36

Ep. 26 - Love at Foresight: The Future of Association Boards

2024-04-1229:38

Ep. 25 - Conversation Starters: Upping Your Networking 'Game'

2024-03-1538:21

Episode 24 - Next-Level Events: Elevating Your Live Events Game

2024-02-0930:38

Episode 13 - Balancing Act: Creating a State of Well-Being in Your Association

2023-02-1627:55

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Ep 38 - The Assistant Will See You Now: AI's Role in Smarter Member Engagement

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Ep 38 - The Assistant Will See You Now: AI's Role in Smarter Member Engagement

Association Briefings

Ep 38 - The Assistant Will See You Now: AI's Role in Smarter Member Engagement