Ep 388: Catena Media's US affiliate gamble
Description
In the latest episode of iGaming Daily, supported by Optimove, SBC's Content Director, Ted Menmuir, is joined by SBC Americas' Editor, and ex-Catena employee, Jessica Welman, to discuss the challenges faced by Catena Media in the US media landscape, particularly in the affiliate marketing sector.
The duo explore the impact of market changes on affiliate strategies, the importance of brand building over SEO, and the cultural clashes between European affiliates and the North American market.
Additionally, Ted and Jess also touch upon Merger & Aquisition trends and the future of affiliate marketing, with a focus on how Catena Media is adapting to these changes.
To read more on today's topic, click on the following link:
- https://sbcamericas.com/2024/11/07/catena-media-q3-2024-earnings/
Host: Ted Menmuir
Guest: Jessica Welman
Producer: Anaya McDonald
Editor: James Ross
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United States
