Ep #39 - Stabilising A Team To Scale In A Foreign Market.
Description
As you move from the launching to the scaling phase in a new market,
You’ll Have A Tough Time.
Yet, you thought you went through the hardest part - getting the first few customers.
Well… I hate to break it to you… but this was just a “Mise en bouche”.
There are tons of aspects you need to consider afterwards such as:
Building a clear vision of where you are going
Spreading clear communication across local and global teams
Adapting to the local market and localizing the Sales approach
Implementing an agile sales process
And the toughest part according to Frederic KINGUE JOHNSON, GM and VP South EMEA and Latam at Content Square :
Stabilizing a team to scale the business efficiently.
A few highlights of our discussion
Mistakes when hiring in a new market
Misalignment to avoid between new hires / local people and HQ teams
Global vs local process
Challenges when transitioning your team from the launching to the scaling phases
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