Ep 41: The Psychology of Influence with Nathalie Nahai, Host of The Hive Podcast
This week’s episode of Social Media Week’s Leads2Scale podcast features international speaker, best-selling author and host of The Hive Podcast, Nathalie Nahai.
During the conversation Nathalie discussed:
- Her 2013 book, “Webs of Influence: The Psychology of Online Persuasion” and what had changed in the four years between the 1st and 2nd edition, which was recently re-published.
- We talked about her current work researching the psychology of social media influencers;
- and how the insights she has gained from this research can help guide marketers as they think about how consumer engage needs to evolve in the future.
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This episode is brought to you by Social Media Week London 2019! (Use code: Leads2Scale to save 15% on your pass!)
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