Kevin Oakley joins Julie Jarnagin and Beth Russell to discuss the delta between a booming business and simply sending too-busy signals to buyers. The team reflects on why built-in distance through the use of automation and chatbots is bad for business.

If solving for attribution headaches, automation concerns, and leveraging limited budget across the right platforms are on your end of year to-do list, this episode will help reveal what matters most to your buyers right now.

Special Announcements

• Just a couple seats left for January’s Market Proof Marketing Academy - don’t wait until it’s too late to save your spot!
• If you manage Online Sales too, OSA and OSAL are coming up in early 2026 too. Check them out today!

Story Time

• Beth – Tales from the home-search front: back-in-market woes made worse by AI search
• Julie – Doorbusters aren’t busting like they used to, but homebuilder marketers can create urgency where retail lost the plot
• Kevin – Are you sure you can’t respond to everyone who wants to do business with you?

In the News

• Sellers are taking their homes off the market at the fastest pace in nearly a decade
• Pew: 84% Of Adults Use YouTube As Platform Growth Continues
• The Pinball Customer Journey Has Replaced the Marketing Funnel