Ep #43 - Leverage Your Home-Market Alliance Program To Expand Globally
Description
While leveraging your home-market alliance program to expand globally, follow the 80/20 rule.
If the targeted country requires you to adapt more than 20% of your current alliance program to get in there, maybe consider choosing another one.
The key to succeed, is to make it simple. For this, 3 critical questions you need to consider:
What are the right KPI to track?
What is the momentum of your business model in the targeted country?
Which models potential partners in the targeted country want?
These are part of the tips shared by Sebastien Moreau, CEO and cofounder of Beaver Partner in the last episode of internationa Corner.
Here is a snapshot of what you can expect :
The 6 different types of partner models
How to make it simple if you want to successfully scale your program
How much of your alliance program you should harmonize vs localise
The level of partner training investment you should dedicate to make it work
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