Ep 43 Moments That Matter and 1001 EventProfs: A storytelling campaign for a cause with Shawn Cheng and Anh Nguyen
The events industry has never seen a film like this one. Moments That Matter will be a documentary that aims, for the first time, to tell the story of events tourism from the perspective of the lives that have been impacted at events, for a public that barely even knows about the industry's existence.
Shawn Cheng is a Client Solutions Manager at MCI Group and co-founder of #EventsProfBreakShit. He is also a Certified Meeting Professional (CMP) and Certified Digital Event Strategist (DES) and was named among the “Planners of the Year” by Smart Meetings Magazine in 2019.
Anh Nguyen has 15 years' experience in event design, production, and management. Founder of Spark Event Management and Head of Community Engagement at Twine, she heads a network of independent planners collaborating to deliver event experiences. She was named a Meetings Today 2020 Trendsetter for successfully leading 50 event professionals to coordinate the Global Meetings Industry Day (GMID) Goes Virtual initiative.
Quotes from Episode
“We talk in circles about (why the) events industry is so important, how amazing we are, how much pressure we can handle, and how many amazing moments we create for our clients. (But) this is not about us. This is about the moments we’re creating for the people.”
“After every disaster (there) will be a Renaissance era. It’s not just about bouncing back but simply the whole rebuilding process after a disaster will be huge. The pandemic has been a big shock but it did show a lot of potential for the virtual space that the industry, honestly, purposely ignored for years.”
"There's lots of things in the industry that in terms of advocacy and awareness, we find operate in a bit of an echo chamber. So we end up as an industry talking to each other a lot about our role and our significance and our impact but it's really kind of within our industry (and) nobody else knows about it...
So the idea is to create a more consumer-facing documentary that tells the stories of attendees and their lives and how their lives are impacted when they go to events and following to sort of pinpoint the moments at events that make a difference."
- Why there's never been a documentary like ‘Moments That Matter’
- The movement behind the 1001 EventsProfs campaign and Global Events Collective
- How both the public and event planners can benefit from the project
- The biggest challenges getting this documentary made
- A re-assessment of the events industry still dealing with the pandemic
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