Ep 52: From Beauty Salons to Pilates Apps: Bryony Basse's Journey to Building Her Wellness Empire
Description
In this powerful episode of Ladies Who Launch, Rochelle sits down with Bryony Basse (neé Deery), her Cloucha matcha co-founder, wellness expert, podcaster, and founder and creator of Pilates By Bryony — the global wellness platform transforming how women move, strengthen, and reconnect with themselves.
Bryony shares her deeply personal story:
• Growing up with instability and anxiety
• Her life-changing accident which led her to Pilates
• Navigating burnout in her corporate years
• How Pilates became her anchor, and then her calling
• Building a digital wellness brand with global impact
• The discipline and mindset behind her success
• The truth about wellness, routine, and inner work
This episode is raw, grounding, and inspiring — the kind of conversation that reminds you it’s never too late to rebuild, reroute, or rise.
🎙️ Listen now on Ladies Who Launch — new episodes every week.
Main Topics & Timestamps
- Early Entrepreneurship & Independence [00:00:56 ]
- Family Influence & Work Ethic [00:03:15 ]
- Discovering Pilates & Turning Point [00:12:13 ]
- Building the Business from Scratch [00:19:01 ]
- Breakthrough Moment: January Challenge [00:24:39 ]
- Transition to the App Model [00:30:43 ]
- Brand, Community, and Team Building [00:34:26 ]
- Future Vision & Wellness Expansion [00:56:13 ]
FOLLOW BRYONY
https://www.instagram.com/bryonydeery/
https://www.instagram.com/beyondthemat.podcast/
https://www.instagram.com/pilatesbybryony/
https://www.pilatesbybryony.com/
podcasts.apple.com/gb/podcast/beyond-the-mat/id1747375211
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