DiscoverDigital Marketing VictoriesEp 6: Everything You Need To Know About Latinx Marketing - Interview With Javier Von Westphalen
Ep 6: Everything You Need To Know About Latinx Marketing - Interview With Javier Von Westphalen

Ep 6: Everything You Need To Know About Latinx Marketing - Interview With Javier Von Westphalen

Update: 2020-12-07
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Description

Learn more about how to target the Latinx Community with Javier Von Westphalen from Emergent Element.

Key Takeaways: 

  • What is the most common mistake in global brands when targeting different cultures?
  • We’ll talk about how you create a plan to understand, connect, and engage with a different cultural community in the long term.
  • How you determine the searcher’s intent (for an SEO project) when the searcher might *not* be your end target audience. 
  • How to use WhatsApp as a channel with Latinx Market and how to successfully engage using that channel.  

Resources Mentioned

Find useful Latinx research resources at Hispanic Pew, Nielsen, and eMarketer.

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Ep 6: Everything You Need To Know About Latinx Marketing - Interview With Javier Von Westphalen

Ep 6: Everything You Need To Know About Latinx Marketing - Interview With Javier Von Westphalen

Javier Von Westphalen