Ep 6: Everything You Need To Know About Latinx Marketing - Interview With Javier Von Westphalen
Update: 2020-12-07
Description
Learn more about how to target the Latinx Community with Javier Von Westphalen from Emergent Element.
Key Takeaways:
- What is the most common mistake in global brands when targeting different cultures?
- We’ll talk about how you create a plan to understand, connect, and engage with a different cultural community in the long term.
- How you determine the searcher’s intent (for an SEO project) when the searcher might *not* be your end target audience.
- How to use WhatsApp as a channel with Latinx Market and how to successfully engage using that channel.
Resources Mentioned
Find useful Latinx research resources at Hispanic Pew, Nielsen, and eMarketer.
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