Ep 60 How the Chinese will return to travel post pandemic with Wolfgang Georg Arlt
If there was one country that all destination bureaus are most curious about during this pandemic period, it's China. The country which is probably the world’s most significant source of tourism has been locked in for almost two years with a Zero-Covid policy. So how have Chinese travel trends and preferences changed in this time?
Professor Wolfgang Georg Arlt is the German-based founder and director of the China Outbound Tourism Research Institute (COTRI), and a member of the United Nations World Tourism Organization (UNTWO) Panel of Tourism Experts. In the first of a two-part series, he pulls apart the curtains behind China's great wall of information for a sneak peek into the changing Chinese attitudes towards travel and experiences.
Quotes from Episode:
"There is an opportunity for many small places. If you offer a nice product, if you give people a reason to come, you can get Chinese tourists to places which are not on the main track, and also at times of the year where maybe it is low season... So there's opportunity, but also it means that for places like Paris or the Maldives, they have to work harder than before because the competition is growing."
"I think it's the same for destinations and for luxury brands. It's getting harder. You have to be more knowledgeable about your specific target group.
"Recommendation marketing in China is the key. The Word of Mouth and the Word of (computer) Mouse..."
-Wolfgang Georg Arlt
-Why international destinations will be competing with China's local destinations for the travel market
-China's new camping and driving trend
-The rise of meaningful tourism in China
-If shopping has lost its appeal in China, where's the money going?
-The new countries Chinese tourists will pick when its borders re-open
-The impact of political tensions on overseas tourism
Connect with Wolfgang:
LinkedIn: Wolfgang Georg Arlt
COTRI China Outbound Tourism Research Institute:
Connect with Adelaine / Sign up for her newsletter: