Ep 7(Japanese): Brand Building from Amazon's Marketplace to Directly Operating Stores (with Ayumu Endo COO @ Anker Japan)

Update: 2021-06-06

Description

Our guest for this episode is Ayumu Endo, COO of Anker Japan, a leading manufacturer of affordable, high quality household hardware products.

We cover how Anker has become so good at building quality products at cheaper prices than competitors and its unconventional decisions such as focusing on Amazon Marketplace for its primary distribution channel and spending almost nothing on marketing until its brands hit $100 million in sales.

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Ep 7(Japanese): Brand Building from Amazon's Marketplace to Directly Operating Stores (with Ayumu Endo COO @ Anker Japan)

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Ep 7(Japanese): Brand Building from Amazon's Marketplace to Directly Operating Stores (with Ayumu Endo COO @ Anker Japan)

#box-pro-ellipsis-176236591843459{-webkit-line-clamp:2;}Ep 7(Japanese): Brand Building from Amazon's Marketplace to Directly Operating Stores (with Ayumu Endo COO @ Anker Japan)

Ep 7(Japanese): Brand Building from Amazon's Marketplace to Directly Operating Stores (with Ayumu Endo COO @ Anker Japan)

Ventures in the East

Ep 7(Japanese): Brand Building from Amazon's Marketplace to Directly Operating Stores (with Ayumu Endo COO @ Anker Japan)