Ep 8 – ROJO Legacy & Loud Prints ft. Jassie Salveson | Only Friends on a Pow Day
Update: 2025-07-28
Description
From hand-painted headbands in the ‘80s to a global snowwear legacy, ROJO has redefined what it means to be bold, female-led and fiercely independent. In this episode, we chat with Jassie Salveson about growing up inside a snow dynasty, her powerhouse mum Jo (yes, that Jo), and the behind-the-scenes hustle it takes to run a family brand with purpose.
We cover:
- Dopamine dressing and the retro snowwear comeback
- ROJO’s sustainability goals without the greenwashing fluff
- Supporting women in the snow industry
- Real talk on pressure, perception and proving yourself
- Dream collabs, underrated gear and… turtles?
🎙️ Recorded in our garage in Torquay
🎧 Listen now – Apple, Spotify, YouTube & more.
🌐 onlyfriendsonapowday.com.au
#OnlyFriendsOnAPowDay #ROJOOuterwear #TorquayLocals #WomenInSnow #SnowIndustry #RetroSnowStyle #SkiFashion #PodcastAustralia #FemaleLed #FamilyBusiness
Thanks for listening, stay frothy and have fun!
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