![Ep 86: Acquiring the Biggest Name in Branded Podcasting (from a listed entity) with Harry Morton [Founder of Lower Street Media]](https://is1-ssl.mzstatic.com/image/thumb/Podcasts122/v4/9b/75/d4/9b75d453-8d97-26af-d163-96fd6d3c80ee/mza_13548138876595435235.png/400x400bb.jpg "Ep 86: Acquiring the Biggest Name in Branded Podcasting (from a listed entity) with Harry Morton [Founder of Lower Street Media]")
Ep 86: Acquiring the Biggest Name in Branded Podcasting (from a listed entity) with Harry Morton [Founder of Lower Street Media]
Description
This week on Buy and Build, we sit down with Harry Morton, founder of Lower Street Media, a full-service podcast agency that recently made headlines by acquiring Pacific Content, the leading name in branded podcasting.
In this episode, Harry shares the fascinating backstory behind the acquisition. When Rogers Communications decided to offload Pacific Content as a non-core asset, Harry saw an exciting opportunity. Leveraging his strong relationship with Pacific Content’s senior team, he moved quickly to seal the deal. Of course, the road to acquisition wasn’t without its challenges—tune in to hear how Harry navigated them.
We also dive into why Harry started Lower Street Media in 2017, the evolving trends in podcasting, and his vision for the future as he integrates Pacific Content and continues to scale. It’s an episode packed with insights for anyone interested in podcasting, acquisitions, or entrepreneurial growth!
United States
