Social media can absolutely shift the entire course of your career. It can open doors you may not have had access to previously. I will never diminish its power to transform your business for the better.  But  when it feels like social media is changing overnight and keeping up has become confusing, overwhelming, and frankly too time consuming, how do you still use it to build and grow your bridal business without sacrificing your sanity, your confidence, or your passion for the wedding industry? Where's the line between marketing to brides and becoming just another beauty influencer?  Here are the mindset shifts I'm making when it comes to social media in 2025, and how you can use and apply those same shifts to regain your mental health balance while still effectively marketing your bridal hair or makeup business.

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