Ep. 050: How Lifecycle Email Marketing Is Like a Fine Wine

Ep. 050: How Lifecycle Email Marketing Is Like a Fine Wine

Update: 2019-05-21
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Description

In this episode of the podcast, I’m joined by Be Argov, president of International Wine Accessories (IWA), to discuss how they built their email program from the ground up using lifecycle email marketing to drive nearly half of their 2018 email revenue. We cover the strategies behind triggered campaigns and how to avoid the pitfalls of email fatigue with segmentation. He describes the mistakes they made with their lifecycle campaigns and what he learned from them, detailing how metrics inform their post-purchase strategy and how they approach VIP customers.


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Greg Zakowicz


Twitter: https://twitter.com/WhatsGregDoing


LinkedIn: https://www.linkedin.com/in/gregzakowicz




Ben Argov


Email: Ben@IWAwine.com


LinkedIn: https://www.linkedin.com/in/ben-argov-32a7a/


Website: https://www.iwawine.com/




Oracle Bronto


LinkedIn: https://www.linkedin.com/company/oracle-bronto/


Twitter: https://twitter.com/Bronto 


Website: https://bronto.com/

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Ep. 050: How Lifecycle Email Marketing Is Like a Fine Wine

Ep. 050: How Lifecycle Email Marketing Is Like a Fine Wine

Bronto Marketing Platform