Ep. 051: Driving Engagement with Omnichannel Marketing

Ep. 051: Driving Engagement with Omnichannel Marketing

Update: 2019-06-04
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In this episode of the podcast, I’m joined by Cassidy Stockton and Kevin Irish of Bob’s Red Mill to discuss their use of content, email, social media, and influencer marketing to keep engagement high and drive sales, revealing the strategies that keep their product top of mind with in-store shoppers (7:49). And when it comes to email, they explain segmentation strategies (9:40), balancing content and incentives (10:45), and their automated message success (16:20). Cassidy and Kevin also share the importance of their content marketing strategy (21:20) and how they leverage that content in their social marketing (27:20). Finally, they break down how their customer service tam drives content development (30:00), and how they tie UGC into abandoned cart messages (34:50). 




For More:


Greg Zakowicz


Twitter: https://twitter.com/WhatsGregDoing


LinkedIn: https://www.linkedin.com/in/gregzakowicz




Bob’s Red Mill


Website: https://www.bobsredmill.com/


LinkedIn (Cassidy): https://www.linkedin.com/in/cassidystockton/


LinkedIn (Kevin): https://www.linkedin.com/in/kevintylerirish/




Oracle Bronto


LinkedIn: https://www.linkedin.com/company/oracle-bronto/


Twitter: https://twitter.com/Bronto 


Website: https://bronto.com/



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Ep. 051: Driving Engagement with Omnichannel Marketing

Ep. 051: Driving Engagement with Omnichannel Marketing

Bronto Marketing Platform