Ep. 056: SEO’s Current State and Looking Ahead to 2020

Ep. 056: SEO’s Current State and Looking Ahead to 2020

Update: 2019-08-13
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I’m joined by Ronald Dod, CMO and co-founder of the ecommerce-focused search marketing agency Visiture, to discuss the current state of SEO, its evolution, and its integration with marketing (1:48). Ron continues with what makes an SEO-friendly title, the role of search intent (3:50), and the impact of dwell time on search results (8:40). He covers how retailers can optimize product pages and the media elements that don’t negatively affect the shopping experience (11:20). He’ll also discuss how content marketing fits into the retail environment (13:50) and then explains the elements of effective retailer blog posts (19:15). Ron dives into content clustering (20:35), social media’s impact on SEO (23:50), and Google and Facebook traffic trends (26:40). Finally, Ron ventures into voice search (27:35), the importance of featured snippets (32:40), and two things every retailer can do to immediately improve their SEO (34:40).



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Greg Zakowicz

Twitter: https://twitter.com/WhatsGregDoing

LinkedIn: https://www.linkedin.com/in/gregzakowicz


Visiture:

Website: http://www.Visiture.com

Ron Dod: Ron@Visiture.com


Bronto Marketing Platform:

LinkedIn: https://www.linkedin.com/showcase/bronto-marketing-platform/

Twitter: https://www.twitter.com/Bronto

Website: https://www.bronto.com/

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Ep. 056: SEO’s Current State and Looking Ahead to 2020

Ep. 056: SEO’s Current State and Looking Ahead to 2020

Bronto Marketing Platform