Ep. 056: SEO’s Current State and Looking Ahead to 2020
I’m joined by Ronald Dod, CMO and co-founder of the ecommerce-focused search marketing agency Visiture, to discuss the current state of SEO, its evolution, and its integration with marketing (1:48 ). Ron continues with what makes an SEO-friendly title, the role of search intent (3:50 ), and the impact of dwell time on search results (8:40 ). He covers how retailers can optimize product pages and the media elements that don’t negatively affect the shopping experience (11:20 ). He’ll also discuss how content marketing fits into the retail environment (13:50 ) and then explains the elements of effective retailer blog posts (19:15 ). Ron dives into content clustering (20:35 ), social media’s impact on SEO (23:50 ), and Google and Facebook traffic trends (26:40 ). Finally, Ron ventures into voice search (27:35 ), the importance of featured snippets (32:40 ), and two things every retailer can do to immediately improve their SEO (34:40 ).
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Ron Dod: Ron@Visiture.com
Bronto Marketing Platform: