DiscoverStartup ConfidentialEp. 11 - Working with Agencies: the Creative Brief
Ep. 11 - Working with Agencies: the Creative Brief

Ep. 11 - Working with Agencies: the Creative Brief

Update: 2019-12-01
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This is a professional practice of large companies that badly needs adoption among early stage brands. Poor, inconsistent, or absent, communication about the goals of communications work is a consistent reason why marketing fails and then gets cut prematurely. Don't make this mistake. Smart founders know enough to write a good brief, because it's an analytical exercise, not a creative one!

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Ep. 11 - Working with Agencies: the Creative Brief

Ep. 11 - Working with Agencies: the Creative Brief

Dr. James F. Richardson