DiscoverStartup ConfidentialEp. 13 - Founder Archetypes...the Creative Founder
Ep. 13 - Founder Archetypes...the Creative Founder

Ep. 13 - Founder Archetypes...the Creative Founder

Update: 2020-01-01
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The majority of CPG founders exhibit this archetypal orientation. They got into this because they're innovators. They're category geeks. Some, even snobs. But the real weakness these folks have to accept and address somehow is that they are NOT business people at heart. And yet it is the professional businessperson (and his/her team) who scales innovations. Not product-obsessed amateurs. 

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Ep. 13 - Founder Archetypes...the Creative Founder

Ep. 13 - Founder Archetypes...the Creative Founder

Dr. James F. Richardson