Ep. 157 • Clientele by Design: Building Your Dream Book w/ @victorval
Who is your dream client? This episode is part one of a 2-part series with stylist and salon owner Victor ValVerde.
This week we discuss the idea of clientele by design and how to build your books with high-paying, repeat clients.
• How he got into hair; gaining experience at all levels through Supercuts
• The 4 professions you should target when trying to build your clientele
• Referrals: How to use referrals to build your dream books
• Ways to market yourself digitally
• His move away from hairdressing and salon ownership into real estate, and what brought him back
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