DiscoverStartup ConfidentialEp. 18 - Working w/Agencies - Identity and Branding
Ep. 18 - Working w/Agencies - Identity and Branding

Ep. 18 - Working w/Agencies - Identity and Branding

Update: 2020-03-15
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Look at my glorious brand! Save it for the bedroom, please. In CPG, you are scaling a product line. It may have a name. It may have a look. But let's not confuse how important branding is in the ramp up of a strong business. It is VERY easy to overthink these elements and agencies will charge to the maximum extent of founder ego if you let them. Time to get real. So, you must be in the right place. 

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Ep. 18 - Working w/Agencies - Identity and Branding

Ep. 18 - Working w/Agencies - Identity and Branding

Dr. James F. Richardson