DiscoverStartup ConfidentialEp. 21 - When to Change Your Strategy
Ep. 21 - When to Change Your Strategy

Ep. 21 - When to Change Your Strategy

Update: 2020-05-01
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The current global pandemic is a massive temptation to over-react to near-term signals. This is especially true when it comes to business strategy in consumer packaged goods. In this episode, I use the COVID-19 social distancing reality as a foil to remind us of what strategy is, when you know you should change it, and why you need to really understand your category fundamentals now more than ever.

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Ep. 21 - When to Change Your Strategy

Ep. 21 - When to Change Your Strategy

Dr. James F. Richardson