Straight Talk for Business frequently speaks with entrepreneurs who have evolved their business to new levels. This conversation is no different. 

Jeff Leitman is the Montréal-born entrepreneur who co-founded Killer Concepts Inc. in 2011 and still serves as its President & CEO from Irvine, California. Before jumping into start-ups, he spent a decade on the big-box retail side as a category buyer, experience he credits with giving him the sourcing, merchandising, and P&L chops that drive the business today.  

Killer Concepts began with impulse-priced mobile accessories and has since grown into a multi-brand consumer goods house with multiple brands, such as Piggy®, Rocksteady Audio, and now Hell's Kitchen™ cookware.  

Jeff's is an interesting story . . . the "simple suction cup phone stand shaped like a pig" turned into a runaway hit after Walmart put it at every checkout. More than 20 million units sold in four years, proving that a 50-cent item can bankroll a portfolio strategy if the volumes are there.  

Through sister company Rocksteady Corp., Killer Concepts released the Rocksteady Stadium 2.0 line in 2025: hifi drivers, 30-hour battery, daisychain to "unlimited" speakers, and an addon portable subwoofer that fills out 150 ft² backyard parties without WiFi or an app.  

Leitman's newest play is Hell's Kitchen PFAS-Free Hybrid Cookware.  It is stainless tri-clad pans with a ceramic non-stick surface that avoids "forever chemicals." The line launched in early 2025 and quickly expanded to knives and pizza ovens, riding consumer and regulatory pressure to clean up non-stick coatings.  

What makes Jeff interesting 

<li class="OutlineE