DiscoverSide Hustle SchoolEp. 3248 - Q&A: “Should I spend $2,000 on retention or acquisition?”
Ep. 3248 - Q&A: “Should I spend $2,000 on retention or acquisition?”

Ep. 3248 - Q&A: “Should I spend $2,000 on retention or acquisition?”

Update: 2025-11-22
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Today’s caller runs a tiny subscription app and has two grand to spend. Should that money patch cancelations or chase new sign-ups? We’ll do the napkin math and land on a clear next step.

Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their job. This year, the show includes free guided lessons and listener Q&A several days each week.

Show notes: SideHustleSchool.com

Email: team@sidehustleschool.com

Be on the show: SideHustleSchool.com/questions

Connect on Instagram: @193countries

Visit Chris's main site: ChrisGuillebeau.com

Read A Year of Mental Health: yearofmentalhealth.com

If you're enjoying the show, please pass it along! It's free and has been published every single day since January 1, 2017. We're also very grateful for your five-star ratings—it shows that people are listening and looking forward to new episodes. 😎 🙏🏼 



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Ep. 3248 - Q&A: “Should I spend $2,000 on retention or acquisition?”

Ep. 3248 - Q&A: “Should I spend $2,000 on retention or acquisition?”

Chris Guillebeau / Onward Project