Ep. 39 | SWAT Teams, Tenants, and Triplets: Reality TV in Property Management
Update: 2025-09-11
Description
In this episode, Kerri Davis, CEO and Founder of Fortress, sits down with Jayson Yoss, President and Managing Broker of GoldenWest Management, for an eye-opening conversation about boutique multifamily, disciplined leadership, and thriving amid regulatory chaos. Listen in to hear Jayson:
- Share his journey from Marine Corps infantry officer with combat tours in Iraq and Afghanistan to building a property management firm overseeing nearly 1,000 units across three states—and how discipline, accountability, and problem-solving shaped his leadership philosophy
- Break down why boutique multifamily (8–40 units) is an overlooked but high-potential segment, and how his team uses triage strategies, clear communication, and process-driven management to stabilize struggling properties and earn client trust
- Reflect on the realities of today’s shifting landlord–tenant laws, the importance of compliance over conflict, and how balancing fatherhood with triplets keeps him grounded in what truly matters
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