Ep. 51 | Colby Saenz (Lovevery): Building Authentic Connections Through Performance Media
Description
Welcome to another episode of Performance Marketing Spotlight! In this conversation, host Marshall Nyman, founder and CEO of Nymo & Co sits down with Colby Saenz, who oversees affiliates and partnerships at Lovevery—a company known for its thoughtfully designed playthings to help children develop from ages 0 to 5. Colby shares his unique journey into digital marketing, from selling Facebook pages door-to-door in Arizona, to shaping affiliate programs for major DTC brands like Sportsman's Warehouse and Purple, before landing at Lovevery.
Marshall and Colby dig into the challenges—and opportunities—of running successful affiliate programs in competitive markets, especially through industry shakeups like COVID and recent changes in search algorithms. Colby reveals how he’s adapted Lovevery’s program, expanded partner strategies beyond traditional affiliates, and his vision for the evolving intersection of affiliate, influencer, and PR models in performance marketing. Whether you’re a parent, a marketer, or just curious about the power of partnerships in digital commerce, this episode is packed with insights, tips, and real-world examples you won’t want to miss.
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