Ep. 53 | Tricia Mahoney (Twisted X Global Brands): Balancing Legacy & Innovation in Footwear Marketing
Update: 2025-10-24
Description
Welcome to another episode of the Performance Marketing Spotlight! This week, host Marshall Nyman sits down with Tricia Mahoney, Chief Marketing Officer at Twisted X Global Brands. Tricia shares her unique journey into marketing, the challenges and rewards of building three footwear brands from the ground up, and why Twisted X’s partnership-driven, retailer-first approach is both thrilling and demanding. Dive into insights on digital marketing strategy, influencer collaborations, and the ever-evolving role of AI in creative processes. If you’re curious about how an authentic, partnership-based brand navigates performance marketing in today’s fast-paced world, you won’t want to miss this conversation.
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