DiscoverAll Things PolicyEp. 533: Will the Internet FLoC to Google’s Standards?
Ep. 533: Will the Internet FLoC to Google’s Standards?

Ep. 533: Will the Internet FLoC to Google’s Standards?

Update: 2021-03-15
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In early March, Google announced that it would not support alternatives to third-party cookies to track user behaviour at an individual level. It will also begin public tests for FLoC (Federated Learning of Cohorts), its proposed standard to target ads to aggregated groups of users based on their browsing history. How will this affect user privacy? What will this mean for an advertising-subsidised Internet? Manoj Kewalramani discusses this with Rohan Seth and Prateek Waghre

Links mentioned in the episode:
- Google’s Blog Post: https://blog.google/products/ads-commerce/a-more-privacy-first-web/
- Concerns with FLoC: https://www.eff.org/deeplinks/2021/03/googles-floc-terrible-idea
- Lumascape overview of the Ad-tech industry: https://lumapartners.com/content/lumascapes/display-ad-tech-lumascape/
- The Internet's Original Sin:https://www.theatlantic.com/technology/archive/2014/08/advertising-is-the-internets-original-sin/376041/

You can follow Manoj on twitter: @theChinaDude
(theChinaDude)

You can follow Rohan on twitter: @thesethist
(thesethist)

You can follow Prateek on twitter: @prateekwaghre
(prateekwaghre)

You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

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Ep. 533: Will the Internet FLoC to Google’s Standards?

Ep. 533: Will the Internet FLoC to Google’s Standards?

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