Ep. 567 | How a Brooklyn Cable Guy Built a $4B Global Media Empire ~ Larry Namer

Ep. 567 | How a Brooklyn Cable Guy Built a $4B Global Media Empire ~ Larry Namer

Update: 2025-07-091
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Today, we’re diving into an incredible story of grit, hustle, and the power of reinvention. Did you know that one of the world’s largest entertainment brands was created by a kid from Brooklyn with just $75 in his pocket?


Our guest is Larry Namer — co-founder of E! Entertainment Television, an entrepreneur, media pioneer, and global brand builder whose journey is nothing short of legendary.


Larry grew up in a working-class neighborhood, started as a cable splicer in the tunnels of New York, and went on to redefine how pop culture was consumed across 140 countries. From dodging death threats in 90s Russia to bringing modern storytelling to China, Larry’s story shows how unstoppable curiosity and fearless thinking can literally change the world.


Today, he continues to build media empires from the U.S. to China — and beyond. From immersive entertainment to podcasting to social impact projects, Larry’s career proves that reinvention never ends.


In this episode, we unpack Larry’s remarkable rise, how he created E! from scratch, the lessons he learned building billion-dollar brands, and why he still believes the best is yet to come.


It’s a masterclass in entrepreneurship, creativity, and breaking boundaries — you won’t want to miss a second.


 


Episode Highlights:


00:25 - Meet Larry Namer: Media Legend
01:00 - Larry's Humble Beginnings in Cable TV
02:35 - Rapid Rise in the Cable Industry
08:07 - The Birth of E! Entertainment
23:26 - Challenges and Innovations at E!
34:41 - Casting the First Host
35:12 - Building the Team
37:14 - Challenges and Breakthroughs

39:07 - International Expansion

39:46 - The Digital Revolution

43:39 - Venturing into Russia

49:03 - Success in China

56:46 - Selecting Talent

01:02:11 - Future Projects and Reflections
 

Subscribe to the Podcast:


🎧 Website:


https://www.thebusinessmethod.com/


🍏 Apple Podcasts:


http://bit.ly/TheBusinessMethod


💻 Google Podcasts:


 http://bit.ly/TheBusinessMethodGooglePodcasts


🎙Spotify:


http://bit.ly/SpotifyTheBusinessMethod


 


Follow Chris Reynolds on Social Media:


Instagram: @chrisreynoldslive


Facebook: @chrisreynoldslive


YouTube: @chrisreynoldslive


LinkedIn: @chrisreynoldslive

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Ep. 567 | How a Brooklyn Cable Guy Built a $4B Global Media Empire ~ Larry Namer

Ep. 567 | How a Brooklyn Cable Guy Built a $4B Global Media Empire ~ Larry Namer

Chris Reynolds