DiscoverThe Backbone: a journey inside finance at a startupEp. 59: Determining the core competencies of the finance function with Etienne St-Martin, Director of Finance at Roadmunk
Ep. 59: Determining the core competencies of the finance function with Etienne St-Martin, Director of Finance at Roadmunk

Ep. 59: Determining the core competencies of the finance function with Etienne St-Martin, Director of Finance at Roadmunk

Update: 2021-01-13
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Etienne St-Martin, Director of Finance at Roadmunk


I chat with Etienne about:


  1. His career journey from Deloitte to Freshbooks to becoming the Director of Finance at Roadmunk.

  2. What Roadmunk does and what it’s all about.

  3. Building a finance function and deciding what aspects to do in-house vs outsource.

  4. How seasonality may affect pricing and packaging SaaS businesses that serve both the SMB and enterprise markets. Both Freshbooks and Roadmunk have free trials and a self-serve onboarding process.

  5. The biggest misconception about the finance function within growth-stage software companies like Roadmunk.

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Ep. 59: Determining the core competencies of the finance function with Etienne St-Martin, Director of Finance at Roadmunk

Ep. 59: Determining the core competencies of the finance function with Etienne St-Martin, Director of Finance at Roadmunk

Shubham Datta