For episode 633 of the BlockHash Podcast, host Brandon Zemp is joined by Dan Mulligan, Head of Marketing at Reserve, a DeFi platform backed by Sam Altman and Peter Thiel. With over 12 years of experience in SaaS, fintech, and digital assets, Dan brings a proven track record of scaling products, growing user bases, and driving measurable business impact through marketing strategies.

Before joining Reserve, Dan served as CMO at AscendEX and Tea Protocol, where he led marketing initiatives that fueled massive user adoption and retention. At Tea Protocol, he scaled the platform to 1M+ users, including 500K+ KYC-verified users, while at AscendEX, he drove trading volume, listings, and user engagement. Earlier in his career, Dan was a Senior Strategist at Verisk Analytics (S&P 500), where he built data-driven growth frameworks for enterprise SaaS solutions that generated over $20M in digital pipeline.

⏳ Timestamps:

(0:00 ) Introduction

(1:12 ) Who is Dan Mulligan?

(2:53 ) What is Reserve?

(4:31 ) What is a DTF?

(7:32 ) DTF Partners

(9:10 ) DTF Survey

(10:55 ) Why is demand high for DTFs?

(12:20 ) Launching a DTF

(15:44 ) Marketing in Web3

(18:52 ) Common marketing hurdles in Web3

(22:15 ) DTFs on traditional brokerage platforms

(24:32 ) Reserve roadmap for 2026

(25:51 ) Crypto in Hong Kong

🎙 Reserve Links:

🔗 Website: https://linktr.ee/reserveprotocol 

🔗 X: https://x.com/danmulligann 

🔗 X: https://x.com/Reserveprotocol 

🔗 LinkedIn: https://www.linkedin.com/in/djmulligan/ 

🔗 Discord: https://discord.com/invite/reserveprotocol 

📢 Disclaimer:

None of our content constitutes, nor is intended to act as financial advice. It’s important to always do your own research and due diligence before making any investment decision. Digital Assets and Cryptocurrencies are highly volatile and carry a considerable amount of risk.