This episode features Misa Avalos interviewing Marie, a cleaning business owner from Westchester, Pennsylvania who scaled her company to approach the million‑dollar mark. Marie shares how she started the business after losing her hotel job during the pandemic and leveraged her housekeeping background to build a professional service rather than a solo cleaning gig. Key topics include:

• Starting & scaling a cleaning company: She describes bootstrapping the business during COVID‑19, hiring and training cleaners, building teams, and eventually stepping back from cleaning to focus on management and growth.
• Marketing & sales: Marie runs her own Facebook Ads instead of paying agencies and continually monitors supply‑demand to adjust ad spend. She also implemented a CRM (GoHighLevel) to track leads, automate follow‑ups and convert one‑time clients into recurring customers.
• Pricing & overcoming objections: She researched competitors' prices, increased rates as she added staff, and uses value‑based pricing during sales calls—removing tasks when customers' budgets are lower.
• Mindset & discipline: Consistency, tracking numbers, staying disciplined and investing in self‑development help her stay motivated during challenging phases.

These themes align with common 2025 trends for cleaning businesses: using AI‑driven marketing automation and local SEO/voice search optimization. The transcript also emphasizes lead generation via Facebook/Google Ads, nurturing reviews to rank high on Google Maps, and adopting CRM software to systematize operations.

👉 Tune in for powerful insights on building a cleaning business with purpose, culture, and heart.

If you're serious about starting, growing, or scaling your cleaning business in 2025, hit subscribe and tap the bell for weekly insights from industry experts. Want personalized help? Book a free discovery call with Misa to get coaching tailored to your cleaning business.

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📲 Instagram: @cleaningjourney

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