“What’s possible for my business and life is bigger and better than I could have ever even imagined – and it’s all unfolding now.”-Brit Kolo

Meet Brit Kolo

That’s Brit, second from the right, with her Kickass Mastermind: Tracy, me, Nicole, Rebecca, Jacq, and Stacey.

EPISODE TRANSCRIPT

Sara: Welcome to The Mastermind Podcast. This is Sara Christensen, your host, and CEO and Founder of Kickass Masterminds. I’m so excited to have this conversation today. You guys, one of my very favorite people is with us. I can’t wait for her to share what’s going on in her business, what she’s working on, and all of the amazing stuff that she is putting into the world.

So we are going to have a conversation and learn about Brit Kolo’s business: MarketingPersonalities.com. So welcome to the podcast! Brit, you have been here before but in our regular Hot Seat format.

You have made such amazing progress and are doing such cool things with your business, and I’d like to think that Kickass Masterminds had a little part in helping you to develop what you are working on. So tell us about your business, and maybe even a little backstory on where you were at when we first started working together when you first joined Kickass Masterminds going on two years ago now.

Brit: Yeah, for sure. So the business that I run now is MarketingPersonalities.com, which is a website that anyone can go to. It’s really for entrepreneurs and small business owners to go to and find out what their best marketing strategy is based on their Myers Briggs personality type. Right now it’s a digital product based type of company, and I sell digital products. That is not where I was, like a year and a half, two years ago, when I joined Kickass Masterminds.

Back then I was a marketing coach. I was working one on one with people, which was great for a time. Out of that experience working with several different people over time all at once with different types of people in different types of businesses. It was within that atmosphere that I came up with MarketingPersonalities.com and I made and identified that pattern between best marketing strategy and Myers Briggs personality type. But, you know, a marketing coaching business and digital product-based business.

Those are two completely different animals. And I have completely pivoted and shifted my entire business really, it’s not that even the same business. I shut down the old and I created the new and I transition through that all while I was in a Kickass Mastermind. So my mastermind group has for sure been a huge part of even taking a leap once I had identified the marketing personalities, framework and connection and pattern at the from the very get-go.

They’ve supported me in actually making it a thing. And then seeing it through committing to it and continuing to iterate, iterate, iterate. And as you know, Kickass Masterminds has been a huge part of the big, big vision for Marketing Personalities as well. So it’s just all the way around, Kickass has gotten their hands in there and helped me so much.

Sara: Awesome. Well, I, of course, love to hear that. And I get a front-row seat to this because I facilitate your group, which is super rad. I have to tell everybody that I try to keep my desk really tidy.But one thing that is always on my desk is my marketing personalities.com report. I keep it inside of this leather binder that I have with me always. Because it’s such an awesome resource to remember this is who I am, and this is what comes naturally to me. These things don’t come naturally to me, and I don’t need to focus on those, especially in the online space.

There’s a bazillion marketing strategies and tactics, but not all of them make sense for us. So I want to thank you for that. It is one of the very few things that I keep on my desk. I remember the exact moment when you had, let’s call it a million light bulbs above your head, about Marketing Personalities when we were at my house for the retreat last year. Can you tell us about that?

Brit: Yeah, and I’ve been able to relive that since and that was a really cool moment. So yeah, in August 2018, I had just launched Marketing personalities.com the month before on July 1, 2018. Then we all had come to Austin, and we’re at your house for the Kickass Member retreat.

The week had been amazing, and it was the very, very last day of the retreat. I hadn’t had the big aha moment, not that that always has to happen. But I remember sitting in your dining area after hearing from you and my other mastermind sister Tracy, and Scott talking about selling businesses and selling pieces of your business. And I sat back in my chair and I realized, “Oh, that’s what I’m doing here. I’m creating a shortcut for another larger company.” 

Sara: It is super helpful already in its infancy, and it’s great, but if you want a bigger vision than that it’s possible and other people have gone before you and people will support you in that. So I want to give you a lot of credit for even stepping into that because it, it can feel almost embarrassing sometimes to verbalize those things right? And say, This is what I want, and it’s giant. And then it takes a tremendous amount of courage to chase after that, and you’re doing it.

Brit: Yeah, and I have to say, I’ve always been a visionary, I’ve always believed in better believed I could do better. Sure I have bad days where I’m like, “I suck.” But you know, I’ve always, always wanted to go bigger and better. And so that’s, that’s in me. I don’t think it’ll ever not be in me. But I will say my mastermind group, and now even people in Kickass who aren’t in my group have supported me in saying those big things.

So I’ve been able to practice it. I had a moment just a couple of weeks ago, where I said out loud, exactly my big vision. And someone new to Kickass was like, “Wow, you said that with such conviction, like, I believe you?” And I’m like, “Yeah, because believe me,