Join the CMO of Wave.Video, Daniel Glickman and myself as we talk about the changing habits of how users buy software, building a community around a product and how to differentiate in a crowded space.
Daniel is a seasoned SaaS marketer, with a fantastically pragmatic view of how to leverage multiple marketing channels. From the importance of SEO, to their mixed success with affiliates, the challenges of unit economics on direct response marketing and a new model of how to work with influencers.
I could have spoken to Daniel for hours and given how rapidly Wave.Video have grown over the last 3 years, it's well worth a listen,
Two episodes in and there's already some absolute gold.