In this episode of Talkin’ Shit with the Cincottas, Sal and Alissa go all in on a harsh reality: there IS money to be made, but most photographers aren’t making money—not because the market is bad, but because their business model is broken.

They dissect the real reasons photographers struggle financially: bad pricing, chasing social media validation, shooting for free in the name of “exposure,” and wasting time building audiences instead of building businesses. Sal challenges creatives to stop blaming the economy and start facing the truth—your pricing, your habits, and your strategy are likely the problem.

In this episode:

• Why most photographers are treating their business like a hobby
• The toxic culture of free shoots and styled sessions
• Social media followings vs. actual paying clients
• What a sustainable photography business really looks like
• The difference between being busy and being profitable

This one’s a wake-up call. If you’ve been wondering why you’re booked solid but still broke, this episode is for you.