DiscoverTools of the Trade: The Marketing Tech that will help you Scale your BusinessEp.5 Interview with James Blackwell, Co-Founder of Buzzsumo
Ep.5 Interview with James Blackwell, Co-Founder of Buzzsumo

Ep.5 Interview with James Blackwell, Co-Founder of Buzzsumo

Update: 2020-02-21
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I've long followed the growth of Buzzsumo and have personally known James for a couple of years and am thrilled to have him on the podcast. 

James is the co-founder of Buzzsumo, and for those that are not familiar with Buzzsumo and work in digital marketing, that's probably the first order of the day - go and check out a free-trial.

James has built Buzzsumo from launching the concept in 2013, to serving over 3,000 paying customers and then selling the business to Brandwatch, all in the space of 5 years. 

How have they achieved that? 

Content Marketing

It's not been about churning out content, but having a true understanding of what content works and why - going deep when others choose to go wide. It's a strategy they retain to this day. 

This is a must-listen for those with an interest in content marketing and scaling organic marketing channels. 

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Ep.5 Interview with James Blackwell, Co-Founder of Buzzsumo

Ep.5 Interview with James Blackwell, Co-Founder of Buzzsumo

Andy Lambert