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Vicky White, the visionary founder of The Alternative Guide, joins me to share how her passion for travel, art, and photography inspired her to create a unique online travel guide. She explains how the 2020 lockdown became a catalyst for transforming her background in design and event management into a stunning treasure map for those seeking quirky museums, gothic architecture, and unusual art in cities across the world. 

We delve into the intricacies of creating impactful travel guides, from mastering the art of photography to creatively editing each shot with Vicky's distinctive style, characterized by a mystical aesthetic, along with her strategic use of platforms like Squarespace and Instagram to reach a wider audience.

Vicky also shares stories of her followers' recommendations, the heartwarming connections her guides have fostered, and the joy people feel when discovering hidden gems through her lens, illustrating the strong community her work has built.

With plans for expanding The Alternative Guide into the realm of motorcycle adventures, and dreams of traversing Norway's scenic beauty and delving into Italy's dark history, Vicky also emphasises the empowerment and freedom to be found in travelling solo, encouraging others to embrace this liberating experience...

Follow Vicky on Instagram

https://thealternativeguide.com/

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Not long ago I felt trapped by the daily grind and all the mundane stuff and responsibility it brought. I wanted to escape but instead of running away, I decided to rebel against the ordinary, live authentically, put FUN back on the agenda and do more of the things that made me feel alive. This podcast is one of them and through these conversations I'd love nothing more than to be able to help you do the same!

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