DiscoverHealthTech HourEp123: Health businesses always forget about branding - it's as critical as clinical evidence, with Sharlene Lopez, Healthcare branding expert
Ep123: Health businesses always forget about branding - it's as critical as clinical evidence, with Sharlene Lopez, Healthcare branding expert

Ep123: Health businesses always forget about branding - it's as critical as clinical evidence, with Sharlene Lopez, Healthcare branding expert

Update: 2025-06-18
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In this episode Steve Roest, CEO of PocDoc, speaks to Sharlene Lopez, a healthcare branding expert on how important branding really is in Health - especially given the clinical evidence, regulatory pressures and complexities in clinician and patient care. Does branding really matter?

Sharlene Lopez is an award-winning brand and growth strategist with 30 years of experience across healthcare, spanning both pharma and health tech. She is the founder of a strategy-first brand agency focused on health innovation and currently serves as Chief Growth Officer at Alertive, a leading health tech company transforming clinical communication.

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Ep123: Health businesses always forget about branding - it's as critical as clinical evidence, with Sharlene Lopez, Healthcare branding expert

Ep123: Health businesses always forget about branding - it's as critical as clinical evidence, with Sharlene Lopez, Healthcare branding expert