Matt Sharping - owner of Phenom Genetics Inc, co-owner of Sankey Pro Rodeo, and connoisseur of all things rodeo! Join us for a wild ride this week with our champion guest Matt Sharping. From authentic living to entrepreneurship, Matt takes us through his transformative journey into all aspects of the world of bull-raising (and riding!). What started as a random bid on a single heifer has turned into a full-time lifestyle for our guest. For anyone interested in the country and cowboy lifestyle, this one is for you! Stay tuned for minute 1:04:10 , where Matt explains what makes rodeo bulls so unique in the way in which they approach the arena.