Ep124: The Ag Co-Op Diversification Myth
Update: 2025-07-23
Description
Show Highlights:
- Definition of diversification. [02:28 ]
- Is diversification always objectively valuable in ag? [03:10 ]
- The diversification misnomer in the context of co-ops. [04:29 ]
- Perceived vs. real diversification. [08:27 ]
- Three critical risks of attempting true diversification. [13:01 ]
- What problems do we seek to resolve by diversification? [17:29 ]
- The fallacy that diversifying adds member value to co-ops. [21:18 ]
- Diversification vs. differentiation in agribusiness. [23:07 ]
- Advice to help rethink how to approach diversification. [24:44 ]
If you are interested in connecting with Joe, go to LinkedIn:
https://www.linkedin.com/in/joemosher/, or schedule a call at www.moshercg.com.
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