It's our Black Friday Cyber Monday special edition, and we finally got him on the pod! After multiple attempts, Rob Gibson - VP of Global Partnerships & ANZ Sales at Clearer - joins us alongside returning guest Steve Pover, APAC Partner Manager. 

Rob and Steve are Klaviyo alum and are back together crushing things at Clearer.io.

This episode is packed with actionable BFCM tactics you can implement TODAY. We dive deep into Clearer's product suite (formerly App Hub) - from Boost Commerce's AI-powered personalization and smart bundling to Reviews.io's review automation. Rob and Steve break down how merchants can boost AOV without heavy discounting, optimize site search in minutes not months, and leverage Klaviyo's Customer Hub trial to maximize retention during the holiday rush. We also get into the nitty-gritty of product merchandising, the power of "Shop the Look" bundles, and why first-time gifting shoppers are throwing your personalization algorithms for a loop.

Mentioned in this episode:

• Boost Commerce - 2-week trial (extendable!)
• Klaviyo CustomerHub trial (30 days  free | low/no lift | install now for BFCM)
• Reviews.io automation
• Connect with Rob Gibson: robert.gibson@clearer.io
• Find Steve & Rob on LinkedIn

As always, head to andzen.co/podcast to view all our episodes, subscribe, and register your details for exclusive offers and giveaways. Check us out on YouTube, Spotify, Apple Podcasts, Instagram, and TikTok.

Thanks to our podcast sponsor Klaviyo.