Ep186 From Cafe Marketplace to Commercial Art Powerhouse, Gavi Wolf’s Sales Journey
Description
In this episode of Sales Talk for CEOs, Alice Heiman talks with Gavi Wolf, CEO and Founder of IndieWalls, about how he scaled a creative business, turning an art marketplace into a commercial art consultancy serving major brands. Gavi discusses founder‑led sales, when and how he realized it was time to build a sales leadership function, and the hard lesson about motivating and compensating a high‑performing sales team.
Rapid‑fire picks
Book: Unreasonable Hospitality by Will Guidara.
Podcast: Freakonomics with Stephen Dubner.
CEO Advice: If you want top sales talent, they need to see a clear path to earning real money. Show them others are winning, give them a comp plan they can believe in and the right people will come and perform.
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